What started as a small arch support company – the brainchild of William J. Riley – has transformed into one of the largest shoemakers in the world.
New Balance (N.B.) is one of the top manufacturing companies in the fashion sector. It has existed for a long time, reaching 100 years. The brand’s growth is related to the exceptional fashion wear that the company produces for people.
The history is not only about the reputable brands being successful. New Balance history is incomplete without the top athletes and celebrities that represented the brand, using them as a sales strategy for its audience.