HUF WORLDWIDE

HUF WORLDWIDE

Technically HUF wasn’t founded until 2002, but the brand’s story started decades earlier in the emerging 80s NYC punk culture, where a young Keith Hufnagel became immersed in skate-culture and all the social ideals that came with it. As a young skateboarder, Keith created the tag “HUF ONE”, which he and his fellow skater friends plastered all over the city. As the years went by and Keith became pro, clothing, and product offers began to trickle in. To no surprise, Keith stuck with the “HUF” tag for his brand identity, and the rest is history
HUF FOREVER