CHINATOWN MARKET

The now-cult LA-based streetwear brand and bootleg label Chinatown Market is the brainchild of Mike Cherman, which since launching in 2016 is turning fast fashion literally on its head and spawning a devout following in the process. Tapping into the rebellious spirit of New York’s Canal Street, a place where Cherman spent many afternoons with his dad as a kid. Think of it as taking the most in-demand references and viral moments in popular culture and mashing them together.